I also write. About food, grief, film, and the things that stay with you. Essays and personal memoirs on Substack.
Substack ↗Strategy & Craft
Brand & campaign strategy · Creative direction · Content strategy · Copywriting · Scriptwriting · Event IP development · Narrative architecture · Community building · Social media
How I work
Storytelling-first · Cross-cultural curious · Fast upskiller · Emotionally intelligent · Collaborative leader · Strong verbal pitcher · Creative ownership
Into
Art-house & international film · Letterboxd · Writing film reviews · Food as cultural storytelling · International literature
I help brands find their cultural voice through a storytelling-first strategy using narrative, community, and creative direction.
Creative Strategist with 5+ years across F&B, creative agencies, and education in New Delhi. Recently completed a Master's in Creative Direction, Content & Branding at IE Business School in Madrid.
My work spans brand strategy, social media, creative direction, copywriting, event production, and film. I've run 400-person events, lifted bar sales 5×, grown engagement by 65%, and raised qualified leads by 20%. The common thread: ownership over the whole creative arc, not just delivery of a brief.
I combine brand strategy with storytelling and creative direction to build campaigns, experiences, and content people actually want to engage with. If you're building something culture-forward and need a creative strategist who thinks in stories and executes on the ground, let's talk.